Opportunity calculator
What are the gaps costing you right now?
Move the sliders to match your business. Everything recalculates instantly, and every assumption behind the math is printed below the results.
Every inbound enquiry: calls, forms, messages, walk-ins.
What one customer is worth to you, first job or lifetime — pick one and stay consistent.
Of the leads you actually speak with, how many become customers.
Under 5 minutes (0.08 hours) scores zero recoverable leads — you're already fast.
Finished work that could reasonably earn a review.
Be honest — most businesses ask far fewer than they think.
Your current conversion on review requests.
Data entry, chasing quotes, sending reminders, copying between tools.
What an hour of your time is worth when spent on revenue work.
Missed-lead opportunity
$4,050
per month · ~10.8 recoverable leads
Potential review lift
+6
reviews/month · 2 → 8
Reclaimed time value
$2,750
per month · ~22 hours
Combined estimated annual upside
$81,600
- Recoverable leads are capped at 18% of your 60 monthly leads, based on a typical first response of 4 hour(s). Responding in under 5 minutes scores 0% recoverable — you're already there.
- Missed revenue = recoverable leads × 25% close rate × $1,500 average customer value.
- Potential reviews assume you ask 90% of 25 completed jobs and at least 35% of those asked respond. Your current figure uses your own ask and conversion rates.
- Reclaimed time assumes automation removes half of 10 weekly admin hours (43 hours/month), valued at $125/hour of owner time.
- Every number here is an estimate produced from the values you entered — not a guarantee, projection, or promise of revenue, reviews or search rankings.
These are estimates, not guarantees. We don't promise revenue, review counts, or search rankings.